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The Quick Guide to Getting More Landscaping Leads

Lead generation involves attracting and converting potential customers into paying clients. And in the landscaping industry, it plays a crucial role in fueling your growth. 

Kevin Talley

Staff Contributor

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Are you ready to take your landscaping business to its next growth phase? Want to know how to get leads for landscaping?

As a business owner, lead generation is the key to long-term success. Lead generation involves attracting and converting potential customers into paying clients. And in the landscaping industry, it plays a crucial role in fueling your growth.

In this guide, we’ll explore the importance of lead generation for landscaping businesses. We’ll share a step-by-step process to calculate how many leads you need.

Then, we’ll talk about free landscaping leads. What are the pros and cons? We’ll discuss paid landscaping leads, too, shedding light on how much they cost.

Finally, we’ll explore tactics for generating leads for different categories of landscaping services. We’ll also detail seven practical ways to get more leads immediately.

With these insights and strategies, you’ll be well on your way to expanding your client base. Let’s get started.

Why Is Lead Generation Important for a Landscaping Business?

Male landscaper showing female customer information on tablet

Lead generation is vital for growing your company. Lead generation means attracting and converting potential customers (leads) into paying clients.

lead generation company is a business that finds and attracts leads on your behalf.

Landscaping services require careful consideration. So having a steady flow of potential customers is essential.

Here’s how lead generation is useful in landscaping:

  • Building a Reliable Sales Funnel. Lead generation creates a pool of potential customers who may convert over time. This fuels your growth.
  • Targeting the Right Audience. Effective lead generation targets the right audience for your landscaping services.
  • Showcasing Your Expertise. Lead generation showcases your landscaping expertise and success stories.
  • Establishing Relationships. Lead generation builds lasting relationships with potential clients. Use strategies like email marketing and SEO.
  • Measurable Results and Growth. Lead generation provides measurable insights to adjust your tactics and maximize ROI.

How Many Landscaping Leads Do You Need?

 Male landscaper smiling at the camera and holding trimmers

Knowing the number of landscape leads your business needs is essential. It helps you maintain a steady workload and achieve growth.

You can work this out by following our method below. This approach is suitable for both small and mid-sized companies.

Let’s go through each step in detail:

Step 1: Assess Your Current Workload

Start by evaluating your existing workload. Consider the capacity of your landscaping team. Think about key factors such as:

  • The size of your team
  • The resources available
  • How many landscaping projects your team can handle without compromising quality

Step 2: Define Your Growth Goals

Determine the level of growth you aim to achieve. Are you looking for a modest increase in projects? Or do you have more ambitious plans for expansion?

Your goals will help you understand the number of extra leads you need.

Also, consider whether you want to target residential or commercial landscaping leads.

Step 3: Calculate Your Conversion Rate

To calculate your conversion rate, review your historical data. Figure out the percentage of leads that have turned into paying customers.

For instance, if you have closed 20 out of 100 leads, your conversion rate is 20%.

Step 4: Estimate Lead-to-Customer Ratio

Understanding your lead-to-customer ratio is crucial. This ratio indicates the number of leads you need to generate to secure one new customer.

For example, say you find that it typically takes around 10 leads to secure one new customer. Your lead-to-customer ratio is 10:1. 

Step 5: Factor in Project Duration

Take into account the average duration of your landscaping projects.

This information is vital. It shows you many leads you should have at any given time to maintain a smooth workflow. It also ensures a consistent supply of projects. 

Step 6: Account for Repeat Business and Referrals

Don’t overlook the importance of repeat business and referrals. These affect the number of leads you need.

Satisfied customers may return for more landscaping projects. Their referrals can also bring in new leads. 

Step 7: Use the Lead Generation Formula

Now, let’s put everything together with a straightforward formula:

Leads Needed = (Number of Projects Desired / Conversion Rate) x Lead-to-Customer Ratio

For example, suppose you aim to complete 50 landscaping projects this year. Say your conversion rate is 15%.

Given a lead-to-customer ratio of 8:1, the calculation would be: Leads Needed = (50 / 0.15) x 8 = 267 leads. 

Think Long Term

Keep in mind that generating leads for landscaping services is an ongoing process. The number of leads you need may fluctuate based on seasonal demand and market trends.

Stay adaptable. Then, adjust your lead generation strategies accordingly. Flexibility will ensure a steady flow of potential customers and sustainable growth.

What Should You Know About Free Landscaping Leads?

Male landscaper on tablet looking at leads on the job

There are two ways to get landscaping leads: free and paid.

Free landscaping leads can be a valuable source for your business. But it’s essential to understand both the advantages and limitations they offer.

Where to Find Free Landscaping Leads

  • Online Directories. Use platforms like Google Business, Yelp, and local directories to find free lawn care leads. Potential customers searching for landscapers in their area can find you easily.
  • Social Media. Engage with your target audience. Use social media platforms like Facebook, Instagram, and LinkedIn. Share eye-catching photos of your landscaping projects. Interact with potential customers through posts and comments.
  • Word of Mouth. Encourage satisfied customers to spread the word about your services. Positive word-of-mouth referrals can bring in new leads.

The Pros of Free Landscaping Leads

  • Cost-Effective. As the name suggests, free landscaping lead generation doesn’t cost anything. This makes them a great option for businesses on a budget.
  • Initial Reach. Free leads help you gain initial visibility and exposure. You can reach prospects who may not have heard of your landscaping business.
  • Testing Ground. Use free lead sources to test your marketing strategies. Assess which platforms work best for your business.

The Cons of Free Landscaping Leads

  • Limited Control. Free lead sources may not give you as much control over targeting specific demographics or locations.
  • Time-Consuming. Securing leads from free sources often requires consistent effort. This includes regular updates on directories and social media platforms.
  • Competitive. Free lead sources attract many competitors. You must stand out from the crowd to capture potential customers’ attention.

The Bottom Line

No-cost landscaping and lawn care lead generation can be a valuable addition to your overall efforts. But they should be part of a larger strategy. This should also include paid marketing and other lead-generation methods.

Combining both free and paid approaches can maximize your outreach.

How Much Will You Pay for Landscaping Leads?

Landscaper on phone smiling

The cost of landscaping leads can vary. Understanding different pricing models and their impact on lead costs is essential.

Average Cost of Landscaping Leads

The average cost of lead generation will depend on what you want to target. Where you buy them also matters. Here are three examples:

Consumer Products Industry

In the consumer products industry, the average cost of a lead typically falls between $105 and $182.

Cost by Channel

The cost of leads varies by marketing channel. Some cost-effective options for landscaping businesses include:

  • Search Engine Optimization (SEO). Leads generated through SEO can cost between $30 and $175 per lead.
  • Pay-Per-Click (PPC) Advertising. Leads acquired through PPC advertising may range from $40 to $150 per lead.
  • Display Advertising. Display advertising can result in leads costing approximately $65 to $85 each.
Cost by Company Size

The size of your landscaping business can also impact lead costs. Small to medium-sized businesses with 2 to 50 employees typically pay an average of $147 per lead. 

Different Pricing Models

  • Cost Per Lead (CPL). This pricing model charges businesses for each generated lead. The company pays whether the lead converts into a customer or not.
  • Cost Per Appointment. Some lead generation companies schedule appointments for businesses. Businesses pay for each scheduled appointment with a potential customer.
  • Bulk Data Purchasing. This model involves purchasing a large volume of landscaping and lawn leads at once. Often, you can buy them at a discounted rate.
  • Retainers. Lead generation companies may offer a retainer-based pricing model. Businesses pay a fixed fee for ongoing lead generation services.

Factors Influencing Lead Costs

  • Location. Lead costs can vary by region due to market demand and competition differences. Urban areas and regions with higher population densities may have higher lead costs.
  • Competition. The level of competition in your area for landscaping services can impact lead costs. High competition may drive up lead prices.
  • Lead Quality. Higher quality leads, such as those from more targeted and qualified sources. These often come at a higher price.
  • Seasonality. Lead costs may fluctuate based on seasonal demand for landscaping services.

Find Landscaping Leads in These Categories

Young male landscaper trimming hedgerow in park outdoors

Here are some key landscaping categories and tips on how to find leads in each of them:

Lawn Care Leads
  • Residential Properties. Want to know how to get lawn care leads? Target homeowners who value a well-maintained lawn. Offer services like mowing, fertilization, and weed control. Distribute flyers in residential neighborhoods or advertise on local community platforms.
  • Commercial Properties. Approach businesses with large outdoor spaces, such as office complexes and retail centers. Attend local business networking events to showcase your lawn care expertise. 
Seasonal Maintenance Leads
  • Spring Clean-Up. Offer services like debris removal, mulching, and lawn aeration. These prepare lawns for the growing season. Use social media and local online forums to promote your seasonal maintenance packages.
  • Fall Clean-Up. Target homeowners and businesses for leaf removal, lawn winterization, and pruning. Send personalized emails to previous clients to remind them of your seasonal services.
Pruning and Hedging Leads
  • Tree and Shrub Pruning. Partner with local nurseries and gardening centers. This will help you reach customers who value well-maintained trees and shrubs. Advertise your pruning expertise in gardening magazines or websites.
Seasonal Display Leads (e.g., Holiday Decorations)
  • Residential Decorations. Offer holiday decoration services to homeowners. Target those who want to enhance their homes during the festive seasons. Create eye-catching flyers and distribute them door-to-door.
  • Commercial Decorations. Approach local businesses and office complexes to offer professional holiday decorating services. Showcase your previous work through high-quality photographs on your website.
Irrigation System Leads
  • Homeowners with Gardens and Lawns. Target homeowners who invest in gardening and landscaping. Offer irrigation system installation and maintenance services. Provide free workshops on water-efficient gardening to win potential clients.
Landscape Design Leads
  • Virtual Consultations. Offer virtual landscape design consultations to reach clients beyond your local area. Create a portfolio of your previous landscape design projects to highlight your expertise.
Hardscaping Leads
  • Social Media Advertising. Advertise your hardscaping services on platforms like Facebook and Instagram. Target users interested in outdoor living spaces.
Sustainable Landscaping Leads
  • Eco-Friendly Homeowners. Appeal to environmentally conscious homeowners by offering sustainable landscaping solutions. Use eco-friendly materials. Promote your green practices on your website and marketing materials.
Referral Leads
  • Word-of-Mouth. Encourage satisfied customers to refer their friends and family to your landscaping services. Offer referral discounts to incentivize word-of-mouth marketing.

7 Practical Tips for Generating More Landscaping Leads Right Away

Female and male landscaper working on flowers and laughing

Are you eager to boost your sales leads for landscaping without breaking the bank? Here are some practical tips to get you started. 

Follow these steps to attract more potential clients and grow your landscaping business. 

Optimize Your Website for Local SEO

What Is It: When potential clients search for services in your area, you want to be the first business they see. Local SEO ensures your landscaping business appears higher up in search results. 

Why It Matters: Local SEO helps you target clients in your service area. This increases the chances of qualified leads finding your business online.

How to Get Started: Claim your Google Business Profile. Join other local directories.

Use location-based keywords (e.g., “landscaping services in [your city]”) throughout your website content. Include your business address, phone number, and operating hours on your website.

Pro Tip: Encourage satisfied clients to leave positive reviews on Google. This can boost your local search ranking. 

Showcase Your Work Through Visual Content

What Is It: Visual content can showcase the beauty of your landscaping projects. This includes high-quality images and videos.

Visuals attract potential clients and build trust in your expertise.

Why It Matters: Visuals have a strong impact on potential clients. They offer a glimpse of your services’ quality. They also inspire confidence in their decision to hire you.

How to Get Started: Take photographs and videos of your completed landscaping projects. Create a portfolio section on your website and social media platforms.

Share before-and-after images to show the transformation your services offer. 

Pro Tip: Use drone photography to capture stunning aerial views of your landscaping projects. This gives clients a unique perspective. 

Leverage Social Media Marketing

What Is It: Social media platforms provide an excellent opportunity to engage with your target audience. You can share valuable content and promote your landscaping services.

Why It Matters: Social media lets you directly connect with potential clients. Connection fosters relationships and builds brand awareness.

How to Get Started: Identify the social media platforms your potential clients use the most. This might be Facebook, Instagram, or Pinterest. 

Create engaging posts featuring your work, client testimonials, and gardening tips. Use relevant hashtags to reach a wider audience.

Pro Tip: Run targeted ads on social media. You can reach specific demographics interested in landscaping services. 

Offer Special Deals and Promotions

What Is It: Discounts, limited-time deals, and bundled services are all special deals and promotions.

They can entice potential clients to choose your landscaping services over competitors.

Why It Matters: People are more likely to take action when they feel they’re getting a good deal. This makes promotions effective lead-generation tools.

How to Get Started: Consider offering discounts for first-time clients. Seasonal promotions like spring clean-up packages are also a good way to introduce clients to your business. Use eye-catching graphics and clear calls to action.

Pro Tip: Create a sense of urgency. Add end dates to your promotions, encouraging potential clients to act fast. 

Encourage Customer Reviews and Testimonials

What Is It: Reviews and testimonials from satisfied clients are endorsements. They showcase satisfaction and positive experiences.

Why It Matters: People trust the opinions of others. Positive reviews can influence potential clients. Before making a purchase, 95% of consumers read online reviews.

For this reason, reviews are integral to getting more landscaping and lawn care leads, free or paid.

How to Get Started: Ask happy clients to leave reviews on Google, Yelp, and other review platforms. Consider offering incentives for clients who provide reviews.

Share these testimonials on your website and social media.

Pro Tip: Respond to both positive and negative reviews professionally and promptly. This shows that you value client feedback. 

Host Workshops and Webinars

What Is It: Educational workshops and webinars are interactive events. Participants gain knowledge, skills, and insights on specific topics.

Why It Matters: Workshops and webinars allow you to prove your expertise and get landscaping leads. This builds authority in the eyes of potential clients.

How to Get Started: Choose topics related to landscaping, such as:

  • “How to Create a Low-Maintenance Garden”
  • “DIY Landscape Design Tips”

Promote your workshops on social media and your website. Consider offering a free downloadable guide to attendees.

Pro Tip: Partner with local community centers or gardening clubs to co-host workshops. 

Utilize Email Marketing

What Is It: Email marketing is a digital marketing strategy. It involves sending targeted promotional messages or updates to a group of individuals via email.

Why It Matters: Email marketing reminds past clients of your landscaping business. This increases the likelihood of them choosing your services when they’re ready to hire again.

How to Get Started: Build an email list by offering a free resource. In exchange for their email address, provide a gardening guide or seasonal landscaping tips.

Send regular newsletters with informative content, client success stories, and promotions.

Avoid spamming your mailing list. Always focus on adding value.

Pro Tip: Personalize your email content based on clients’ interests and preferences to increase engagement. 

According to one survey, 60% of highly successful email marketers believe personalization is a powerful method for boosting engagement.

Take Action With These 3 Quick Tips

Landscape worker holding rolled grass sod in garden

You don’t need to wait to start getting more landscaping leads.

Try these three quick tips to kickstart your lead-generation efforts right now:

1. Tap into Local Networking

  • Contact local businesses like nurseries, home improvement stores, and real estate agencies.
  • Offer to display your landscaping flyers or business cards in their establishments.
  • Attend community events. Join online neighborhood groups to introduce yourself and your services.

2. Run a Referral Promotion

  • Encourage your satisfied clients to refer friends and family to your services.
  • Offer a special discount or a small gift to incentivize referrals.
  • Provide your clients with referral cards they can hand out, making it easy for them to spread the word.

3. Empower Your Team as Brand Ambassadors

  • Organize a team meeting and share your business goals and lead generation strategies.
  • Encourage your team members to promote your landscaping services to friends and family actively.
  • Provide them with business cards or referral cards. They can hand these out and share your website and social media links. This will help you get landscaping leads.

Now you know how to get landscaping leads.

These simple steps can yield impressive results, so don’t hesitate to start. The more proactive you are, the more leads you’ll attract, and the faster your landscaping business will flourish.

Kevin is an experienced content expert with experience in marketing strategy, creative writing, video production, social media, and team training. Additionally, he also has a master's degree focused in Playwriting from Texas State University.

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